
In June of 2006, the current writer found himself visited, simultaneously, in his remote mountain stronghold by two groups of anglophones with distinct purposes in mind - one, friends who were looking to buy a piece of property and two, friends who wanted to engage in a bit of tourism. On several occasions, the exhortations and reclamations of buyers, sellers, friends and family all would condense together saturating the already damp cloth that has been waterboarding our frontal lobe since about the age of three. In short, by the end of it all, the writer was prepared to admit to the truth of almost any proposition, however outlandish. Fortunately, however, he was by then only able to divulge the details of his confession in glossolalia. As one of the involved at one point sympathetically put it, "Sorry to ask you another question - I know you're working two crowds - but (
insert query to be translated here)".
Lately, we find ourselves again facing the difficult task of serving two masters - being this blog and our other enterprise,
The Olive Oil Gazette. It will be immediately evident to the few remaining regular readers of
IBEX Salad which of the two is the more intransigent, as the current effort finds itself more and more abandonned with the passing of time and the latter, with a steadily increasing readership of olive oil industry people throughout the world. In this regard, we welcome the arrival of one of the few opportunities in which the two find themselves coincidental as heartily as we would an adept of esperanto in a pentecostal church in Topeka, Kansas...
Because also working two crowds and in dire need of a competent interpreter (for which task we uninanimously recommend ourselves, taking a page from Dick Cheney's playbook) we currently find the large Spanish food manufacturer and marketer, Madrid-listed
SOS-Cuétara - especially in light of the company's surprise announcement yesterday that it does and does
not (depending upon the language in which you are reading the news) foresee a record production of olive oil over the current 2007-2008 crop season. We think a time line leading up to this most confusing circumstance might be the way to approach it.
July 2, 2007: SOS predicts record Spanish olive oil (more than the 1.4 million tons of 2003-04, if the reader is unaware) crop for 2007-08.
(Read source).
Translation: Spot virgin (not extra, as SOS does not market this higher grade) olive oil trading at 2.32€/kg, lowest price since December 2004. Average volumes crossed are at 30-month minima, except for during a brief period in the drought year of 2005-2006, as bottlers attempt to frighten recalcitrant producers into selling at a puny bid with the the threat of massive carryovers going into a record crop, meanwhile buying on a just-in-time basis. Called by the
Gazette in July.
July 15, 2007: Industry group, the International Olive Oil Council, claims that worldwide olive oil production in 2007-08 will reach a new record of 3.4 million tonnes.
(Source: Reuters Spain, long since deleted).
Translation: The IOOC proposes a massive promotional campaign in Russia, China and India and seeks funds from the EU to finance it. Problem is, Brussels will not subsidize anything for which there is no need. Hence, the invention of a production surplus for the coming year. Also called by the
Gazette in a timely fashion. Spot: 2.29€/kg.
August 31, 2007: SOS announces first half profits up 29% to 13.98 mn euros, with revenues down 5.34% and EBITDA up 25.2%. The company attributes this improvement to better margins in its olive oil business. No mention made of its foundation rice, packaged foods and biscuits enterprises.
(Read source).
Translation: Rice and wheat currently trading at highest levels in memory. No margins to be had there. Better hope olive oil doesn't go up.
September 3, 2007: Fortis rates SOS a 'sell'.
(Read source).
Translation: Uh-huh.
October 5, 2007: The
Junta de Andalucía and the national Ministry of Agriculture announce that the coming year's olive oil production for Spain will round out to about 1,227,000 tons.
(Read source).
Translation: Spot: 2.33€/kg.
October 19, 2007: Deutsche Bank rates SOS a 'sell'.
(Read source).
Translation: Uh-huh.
November 10, 2007: Italian industry group, ISMEA, says that that country will produce about 500,000 tons of olive oil, 100,000 shy of the previous year.
(Read source).
Translation: Kick a man when he's down. Spot: 2.52€/kg.
November 15, 2007: SOS reports that 9-month profits rose 10.8% to 13.5 mn euros, compared to the year earlier period. In the same period, sales fell 3.21% while EBITDA rose 43 pct to 69 mn euros. Again, good results are attributed to a recovery of margins in its olive oil business.
(Read source).
Translation: Where have we heard this before?
December 11, 2007: In English, via Thomson, SOS predicts a record of 1.6 million metric tons of Spanish olive oil production for 2007-08 crop year, with a year end carryover of 345,000.
(Read source).
Translation: Might this be directed at those Swiss guys that bought into the company in 2000 and now own 16%?
December 11, 2007 (
ed. note: no error here)
: This time in Spanish, SOS forecasts non-record 1.275 mn metric ton olive oil production for 2007-08 crop year which added to carryovers and proposed imports, will make 1.6 million tons of oil available to the market in the current crop year.
(Read source).
Translation: We have no trouble pretending that carryovers don't have to be replenished. Let's see if the producers will buy it.
December 12, 2007:
Olive Oil Gazette writer, editor and all-round cunning linguist (not to mention licensed olive oil futures trader), Charles Butler Mackay, finding himself more than passing amazed at this philological Rumpus Room, begins his research into the anomaly with the Bolsamania report of analysts recommendations for SOS. Results: 3 strong sells, 3 moderate sells, 1 moderate buy.
(Read source).
Translation: Spot: 2.52€/kg - with the new crop on the way in.
Gazette guesstimate: 3.50€ by March. SOS' margins? Gee, we dunno. Stock price? Less.
SOS, with a market cap of 1.9 bn euros, free float of 30% and P/E of 155, currently trades at slightly above the 14€ mark - about one euro shy of its all time high. Its apparent relative immunity to the spastic meanderings of world markets in general of late does not seem, at least according to insider trading reports, to be connected to Mr. Salazar's well-publicized desire to accumulate more than his current 16 percent. But we have to say the company has been surprisingly resilient in the face of bad press, bad markets and - the facts. That might be, in the end, the only positive it has going for it.